4 P's of marketing
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Basics Of Marketing That Everyone Should Know

 “Marketing is about spreading ideas, and spreading ideas is the single most important output of our civilization.” – Seth Godin. What Is Marketing? Marketing is the process of promoting, selling, and delivering products or services and getting feedback on the process. It is a fundamental function in business, which involves identifying the target market for […]

Business Analytics Digital Marketing Information Management

Powerful Benefits of Blogging for Small Businesses

Incessant blogging has become one of the most powerful techniques to develop brand awareness whilst providing germane and useful content targeting relevant audiences. In an increasingly altering environment of technology and consumer demands, it has become imperative for even small businesses to build a strong web presence to engage and communicate with their target audience. […]

Search Engine Optimization
Business Analytics Digital Marketing Education Information Management

Search Engine Optimization – These are the times of “Less is More”

Today is not about “get the traffic”. Today is about “get the Targeted and Relevant traffic”, which is what everyone today is trying to achieve via different ways of Digital Marketing. We’ll be discussing one of the key digital marketing techniques here in this post – Search Engine Optimization. What is SEO? “If you’re going […]

Digital Marketing
Business Analytics Digital Marketing Information The Language of Business

Digital Marketing – Coming times …

From banners to big data, digital marketing has continuously evolved to meet the needs of customers and brands alike. Today, with increased connectivity and an ever-growing technological space and infrastructure, transformations are multiplying. Traditional online marketing landscape of paid media, Search Engine Optimization, content marketing, social media, community management, etc. are undergoing dramatic modifications and changes as […]

Digital Marketing

First Three Steps To Digital Marketing

As many of you’ll definitely know the basic definition of Digital Marketing, which is nothing but ” an online platform for promoting one’s business in different ways such as creating a website and promoting it via all the social media platforms”. The main components of Digital Marketing are: Content Marketing Search Engine Optimization Social Media […]