With the presence of video ads, chatbots, artificial intelligence, neural networks, and blockchain. Do you think this is the death of email marketing?
If you think this then you are wrong. You are missing out on a lot. Email marketing has been around for a while now, and it’s a simple and possibly one of the most important strategies for your business.
If you see 2018 data, email marketing is ranked as the most efficient marketing tool, even better than Social media, affiliate marketing, and SEO.
‘Out of all of the channels I tested as a marketer, email continually outperforms most of them’ – Neil Patel.
In this article, you will learn how to start an email marketing campaign from scratch.
How to do email marketing
At first, you can use your contacts to grow your website or blog. Then try to give some offers or discounts, some prefer to give away their products for free, while others simply prefer newsletter or product updates.
To manage your email list, I will suggest you go on an email marketing service site like mailchimp.com, here you can add your email ids and create and manage an email list.
Once you are done with your email list, now think about how you are going to write your emails.
Treat their email box is their home and your mails are the guest in their homes, so be on your best behavior all the time. when you reach their home. If they don’t like shoes in their homes, you respectfully do so.
Don’t forget you are a guest in their mailbox.
The first and most important thing is the subject line of your mail, as it’s the only thing that users will see in their inbox and will decide if they want to click open your mail. Write something catchy, something which is appealing, something which grabs their attention. You can open your mail to look for the ideas, see what worked with you, what emails you clicked open, and why.
The email subject line is very important and you should spend a lot of time thinking about it. Remember blogs or posts don’t go viral, Headlines do.
Once you have passed that test, now as your target has opened your mail. Your mail should have a content which is also worth taking their time, and for writing a better mail, I would suggest you to go for AIDA formula.
This formula works for sales pages, blog posts, email newsletters, Facebook ads, google ads, etc.
It is basically how you should structure your email so that the potential customer sticks to it till the end.
The heading of the mail should be catchy, something which will ignite the interest to look more into the mail. Something which will increase the expectations.
Write some information about the respective industry, engage with some fresh and counter-intuitive information, which will stick your customer to continue to read the email. As you know that the customer is already interested in the industry and want to know more about it.
Here you come with your product or service, show your product specifications, write how this thing is going to solve their problems, get some testimonials from the people who already got the results through this. Basically, show how other people benefitted from it.
This is the most important step, the call to action stage, where you ask people to buy the product, sign up for the newsletter, or to watch the video. This should be short and very simple.
Use this technique and you should be able to write your first email marketing campaign.
Now that you have learned how to write a magnetic email, it is also important to keep some other things in mind.
Your first email is going to set a big stage for you, remember your first impression is your last. Don’t be afraid to exceed expectations. Don’t follow back on your email schedule; send your emails at certain intervals of time. Once every week is ideal.
Remember you are not maintaining this email list for fun; you are there to engage with your audience and make sales. Make sure everyone remembers you.
Don’t forget to use email marketing analytics tools, its available with mailchimp.com, study why certain emails get more responses, and why some don’t. why some emails failing, learn about your audience, about their demographics.
Analyze three important factors; Open rate, How many people are opening your email just after reading your subject line, CTR, Click-through-rate tells you how many people clicked on the link after opening the mail and Unsubscribe rate, how many people are unsubscribing your mails and analyze why is that happening. If the unsubscribe rate is high then you have some serious works to do. Analytics is a key to unlock the email marketing success.
Have you been ignoring email marketing, it’s the time to rethink of your marketing game. In recent times, email marketing is transporting immense returns for businesses who are willing to get started with it. It shouldn’t be very complicated.
Just remember that you are a guest in their mailboxes and you are just a button away to lose a potential customer forever. Don’t forget to show politeness, respect, and deliver your promises.
And before getting started, you will need their permission and certainly, it’s the right thing to do and also its a legal necessity of this time.
You would need to show that you are keeping up with your promises, and providing the essential requirements of the customer and what they have asked for, make sure your emails are in line with that.
There is no hard and fast rule to get success in email marketing, it’s about what works best for you and your business. It depends on the type of audience that you have.
I hope this helps, Cheers.