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Evolution of Data Science

What is Data Science? Data Science started with statistics, and has evolved to include concepts/practices such as Artificial Intelligence, Machine Learning, and the Internet of Things, to name a few. Data science makes use of data mining, machine learning, Artificial Intelligence techniques. As more and more data has become available, first by way of recorded […]

Digital Marketing
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How to start a career in Digital Marketing?

What Is Digital Marketing? Any marketing that uses electronic devices to convey promotional messaging and measure its impact. In practice, digital marketing typically refers to marketing campaigns that appear on a computer, phone, tablet, or another device. It can take many forms, including online videos, display ads, and social media posts. Digital marketing is often […]

HRM
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BASICS OF HUMAN RESOURCE MANAGEMENT

“Train people well enough so that they can leave. Treat them well enough so that they don’t want to.” Sir Richard Branson HUMAN RESOURCE MANAGEMENT Human resource (HR) management is the process of managing people in organization in a structured and through manner. It is the process of recruiting, imparting training, appraising the performance of […]

4 P's of marketing
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Basics Of Marketing That Everyone Should Know

 “Marketing is about spreading ideas, and spreading ideas is the single most important output of our civilization.” – Seth Godin. What Is Marketing? Marketing is the process of promoting, selling, and delivering products or services and getting feedback on the process. It is a fundamental function in business, which involves identifying the target market for […]

Beginning of your Career
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Things to be considered while beginning your career

“If you have to support yourself, you had bloody well better find some way that is going to be interesting.” -Katherine Hepburn what are your interests? Career interests are what you like doing with respect to activities and work environments. If you identify your career interests it will help you make a well-planned career decision. […]

Sales Enterprise
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What is Enterprise Sales? How does it work?

What do Enterprises Sales mean? “A long sales process involving multiple stakeholders, large deal sizes, and a high perceived risk by the buyer.” As the definition implies, an Enterprise Sales generally refers to a large-scale deal between two parties that takes place for a sizably huge amount making the process much more sophisticated. However, at […]