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Evolution of Data Science

What is Data Science? Data Science started with statistics, and has evolved to include concepts/practices such as Artificial Intelligence, Machine Learning, and the Internet of Things, to name a few. Data science makes use of data mining, machine learning, Artificial Intelligence techniques. As more and more data has become available, first by way of recorded […]

Digital Marketing
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How to start a career in Digital Marketing?

What Is Digital Marketing? Any marketing that uses electronic devices to convey promotional messaging and measure its impact. In practice, digital marketing typically refers to marketing campaigns that appear on a computer, phone, tablet, or another device. It can take many forms, including online videos, display ads, and social media posts. Digital marketing is often […]

4 P's of marketing
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Basics Of Marketing That Everyone Should Know

 “Marketing is about spreading ideas, and spreading ideas is the single most important output of our civilization.” – Seth Godin. What Is Marketing? Marketing is the process of promoting, selling, and delivering products or services and getting feedback on the process. It is a fundamental function in business, which involves identifying the target market for […]

Sales Enterprise
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What is Enterprise Sales? How does it work?

What do Enterprises Sales mean? “A long sales process involving multiple stakeholders, large deal sizes, and a high perceived risk by the buyer.” As the definition implies, an Enterprise Sales generally refers to a large-scale deal between two parties that takes place for a sizably huge amount making the process much more sophisticated. However, at […]

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Different Types of Analyst Roles

Who is an Analyst ? An analyst is an individual who performs analysis of a topic. He gathers, interprets, and uses complex data to develop actionable steps that will improve processes and optimize results. Day-to-day, he or she assesses company and client needs, receives robust information, and analyzes it, looking for telltale trends or areas […]

Blogging
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Powerful Benefits of Blogging for Small Businesses

Incessant blogging has become one of the most powerful techniques to develop brand awareness whilst providing germane and useful content targeting relevant audiences. In an increasingly altering environment of technology and consumer demands, it has become imperative for even small businesses to build a strong web presence to engage and communicate with their target audience. […]

Search Engine Optimization
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Search Engine Optimization – These are the times of “Less is More”

Today is not about “get the traffic”. Today is about “get the Targeted and Relevant traffic”, which is what everyone today is trying to achieve via different ways of Digital Marketing. We’ll be discussing one of the key digital marketing techniques here in this post – Search Engine Optimization. What is SEO? “If you’re going […]