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A Beginner’s Guide to Project Management in 2022

“A project is a temporary endeavor undertaken to create a unique product, service or result.” -Project Management Body of Knowledge PMBOK Guide 5th Ed What do you mean by a Project? To make it sound simpler we can say, a project is a temporary task and hence is different from daily business operations. A project […]

Business Development
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Business Development Made Easy: A Beginner’s Guide

WHAT IS BUSINESS DEVELOPMENT If I had to put it in a simple way, business development is the “art of recreation”. Let’s assume that you start something, say, a new business, or growth plan or any new service. Now, that “something” is what you intend to create and when it gets created it becomes a […]

Digital Marketing
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How to start a career in Digital Marketing?

What Is Digital Marketing? Any marketing that uses electronic devices to convey promotional messaging and measure its impact. In practice, digital marketing typically refers to marketing campaigns that appear on a computer, phone, tablet, or another device. It can take many forms, including online videos, display ads, and social media posts. Digital marketing is often […]

HRM
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BASICS OF HUMAN RESOURCE MANAGEMENT

“Train people well enough so that they can leave. Treat them well enough so that they don’t want to.” Sir Richard Branson HUMAN RESOURCE MANAGEMENT Human resource (HR) management is the process of managing people in organization in a structured and through manner. It is the process of recruiting, imparting training, appraising the performance of […]

4 P's of marketing
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Basics Of Marketing That Everyone Should Know

 “Marketing is about spreading ideas, and spreading ideas is the single most important output of our civilization.” – Seth Godin. What Is Marketing? Marketing is the process of promoting, selling, and delivering products or services and getting feedback on the process. It is a fundamental function in business, which involves identifying the target market for […]

Sales Enterprise
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What is Enterprise Sales? How does it work?

What do Enterprises Sales mean? “A long sales process involving multiple stakeholders, large deal sizes, and a high perceived risk by the buyer.” As the definition implies, an Enterprise Sales generally refers to a large-scale deal between two parties that takes place for a sizably huge amount making the process much more sophisticated. However, at […]