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Evolution of Data Science

What is Data Science? Data Science started with statistics, and has evolved to include concepts/practices such as Artificial Intelligence, Machine Learning, and the Internet of Things, to name a few. Data science makes use of data mining, machine learning, Artificial Intelligence techniques. As more and more data has become available, first by way of recorded […]

HRM
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BASICS OF HUMAN RESOURCE MANAGEMENT

“Train people well enough so that they can leave. Treat them well enough so that they don’t want to.” Sir Richard Branson HUMAN RESOURCE MANAGEMENT Human resource (HR) management is the process of managing people in organization in a structured and through manner. It is the process of recruiting, imparting training, appraising the performance of […]

4 P's of marketing
Basics of Career Business Analytics Career Options Communication Skills Decision Making Digital Marketing Education Information Leadership Management Problem Solving Teamwork The Language of Business

Basics Of Marketing That Everyone Should Know

 “Marketing is about spreading ideas, and spreading ideas is the single most important output of our civilization.” – Seth Godin. What Is Marketing? Marketing is the process of promoting, selling, and delivering products or services and getting feedback on the process. It is a fundamental function in business, which involves identifying the target market for […]

Digital Marketing
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Digital Marketing – Coming times …

From banners to big data, digital marketing has continuously evolved to meet the needs of customers and brands alike. Today, with increased connectivity and an ever-growing technological space and infrastructure, transformations are multiplying. Traditional online marketing landscape of paid media, Search Engine Optimization, content marketing, social media, community management, etc. are undergoing dramatic modifications and changes as […]