We assume that we know, what are we doing and how are we doing in life, but we can not find our main purpose ‘WHY’, which is very crucial and important to know what is your purpose in life and why are you doing  9 to 5 job and living the same life as others? many of you would say we need money for our financial cause, yes agreed but it is just a need not a purpose. Even if the hard work makes you rich or makes you buy materialistic things ask yourself if that was all you ever wanted ? self satisfaction is the main goal to be achieved rather than just earning money by pushing yourself.
We just assume, what we are doing, how we are doing and why we are doing, But how do you explain when things don’t go as we assume? or better, how do you explain when others are able to achieve things that seems to defy all of the assumptions? for example why Apple is so innovative? after so many years they are still more innovative than their competitions. And yet they are just a computer company, they are just like everyone else, The same access to the same talent ,the same agencies to the same consultants and same media. then why is it that they seem to have something different?
Why is it that Martin Luther King led the civil Rights Movement? He was not the only man who suffered in pre-civil rights in America, and he certainly was not the only great orator of the day. Why him? And is that the wright brothers were able to figure out controlled, powered man flight when there were certain other team also, who were qualified, better funded and they did not achieved the powered man flight, Wright brothers beat them to it. There is something else at play here. As it turns out , all the great and inspiring leaders and organisations in the world, whether its Apple or Martin Luther king or the Wright brothers, They all think, act and communicate the exact same way. And its a complete opposite to everyone else, what we can codify? and probably the worlds simplest idea we can say, WHY? HOW? WHAT? This little idea explains why some organisations and some leaders are able to inspire where others are not.
Let me explain, what is a golden circle and how you can easily understand, how actually a business plan works with the basic ideologies towards their customer’s relationship aspects.
