The science and art of exploring, creating and delivering value to satisfy the needs of a target market at a profit.”Marketing identifies unfulfilled needs and desires. It defines measures and quantifies the size of the identified market and the profit potential.
FacebookTweetPinLinkedIn When you look at the image below, what springs to mind? Would you have guessed that it is in fact made up of 100,000 photographs shared on Twitter in Los Angeles during the summer of 2013? This installation is one of several in the collection Instagram Cities by Damon Crockett, where photographs that were posted on […]
FacebookTweetPinLinkedIn The words engine and ingenious are derived from the same Latin root, ingenerare, which means “to create.” The early English verb engine meant “to contrive.” Thus the engines of war were devices such as catapults, floating bridges, and assault towers; their designer was the “engine-er,” or military engineer. The counterpart of the military engineer was the civil engineer, […]
